Variable Print Solutions
What is Variable Print?
Variable print is utilizing data you've gathered to provide a personal message to your customers. Whether it's a financial report, a follow up postcard about a recent purchase, or an offer for accessories based on their interests, using this information can make the print piece more likely to be read and acted on.
What Can Variable Print Do For Me?
Makes the recipient more interested
It's easy to see how beneficial receiving something with your name on it, and is in relation to either a previous purchase or items you've looked into, versus a generic letter, postcard, or anything else. The customer doesn't see how it relates to themand therefore won't bother to open or read it.
By utilizing a data file (.csv, .xls, etc.) and desktop publishing software, we're able to have the look, content, or both in the design change based on the pieces of information in the data file.
By utilizing a data file (.csv, .xls, etc.) and desktop publishing software, we're able to have the look, content, or both in the design change based on the pieces of information in the data file.
Can ensure the information is relevant
More than anything else, it's critical that personal information is beneficial to the recipient. A financial prospectus needs to have the correct monetary reporting for the recipient, in order for them to know how their investments are performing. Medical insurance notifications absolutely need the correct plan they're a part of. Even the mailing address needs to be correct and verified as deliverable. Variable data ensures that the information your customers/clients get the information they value most.
We also process mail data utilizing the USPS address database to ensure your mailing list is up-to-date and is deliverable, so that that critical mail piece can get to the person who needs it the most. Our mail data experts can help ensure your never mailing blind again.
We also process mail data utilizing the USPS address database to ensure your mailing list is up-to-date and is deliverable, so that that critical mail piece can get to the person who needs it the most. Our mail data experts can help ensure your never mailing blind again.